What They Say

“Offers amazing hold and firm support plus fabulous shine with color protection all in one! This most advanced technology styling gel never flakes. FirmHold remains flexible while strengthening hair and providing thermal protection. FirmHold gives superior shine with maximum color retention. With the unique Color Longevity Formula hair color lasts longer and is more vibrant. Amazing hold and firm, flexible support Free from parabens, sulfates, alcohol and petrolatum, sodium chloride, hydrocarbons, perfumes, dyes, irritants or wax. Certified Organic custom blended base of aloe vera and chamomile Aromatherapy of guava and citrus Molecular Nanotechnology Color Longevity Formula (breaks down into conditioning agent during color process to enhance color take) Advanced Shine Technology Oxidation protection UV and thermal protection Never-Flake formula”

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